——CONSULTANCY——-

I founded CAL Consultancy in 2013 to help clients use strategy, storytelling, and partnerships to drive innovation, social impact, and sustainable growth. With international experience spanning marketing, communications, events, entrepreneurship, sustainability, and philanthropy, I work across sectors and cultures to help organisations clarify their purpose and amplify their impact. I have advised startups, NGOs, governments, academia, family offices, and multinational companies on positioning, communications, sustainability and CSR strategy, sustainable investing, and leadership development - connecting people, ideas, and opportunities to help purpose-led ventures grow.

  • BRAND STRATEGY

    Defining and positioning brands for lasting impact.

  • SOCIAL IMPACT

    Integrating social impact and sustainability at the core of every brand.

  • LEADERSHIP

    Accelerated leadership programs that unlock barriers, amplify personal narratives, and build self-mastery.

  • SUSTAINABILITY

    Sustainability strategies for long-term environmental, social, and economic impact.

CLIENTS

  • Temasek

  • Nike

  • Google

  • NTT Data

  • Arsenal

  • Eat Just Inc

  • Nikkei Asia

  • Clé de Peau Beauté

  • EOS

  • SGX Group

  • Singapore Global Network

  • Mandai Rainforest Resort

BRAND PARTNERS

WHY PARTNER WITH ME

I bring strategic insight, global reach, and purpose-led leadership to every partnership.

Strategic Storytelling
I craft clear, compelling narratives that build trust, strengthen positioning, and inspire action.

Global Reach
Through Women Beyond Limits, Her Planet Earth, and Investors for Climate, I connect people, ideas, and opportunities across sectors and geographies.

Purpose-Driven Impact
My work is rooted in sustainability, climate action, women’s empowerment, and social impact - helping organisations turn vision into meaningful results.

GOOGLE

Collaborated with Google on Decoding Decisions to uncover how trust, technology, and storytelling shape consumer choices. The project developed strategies to help brands connect more meaningfully with their audiences.

THINK WITH GOOGLE - PART 1

Decoding Decisions - Making Decisions in a Messy World 

Singapore - 15/03/2022

THINK WITH GOOGLE - Part 2

Decoding Decision - The Role of Search for Brands

Singapore - 15/03/2022

NIKKEI ASIA

Partnered with Nikkei Asia to promote accurate, impactful journalism on sustainability, gender equality, and innovation. By leveraging my platform and network, I supported their mission to foster informed discussions and meaningful change across the region.

CLE DE PEAU BEAUTE

Collaborated with Clé de Peau Beauté a Shiseido Brand, on the launch of The Serum through the Radiant Reflection campaign, while also spotlighting the brand’s sustainability efforts and commitment to girls’ education and empowerment.

CREATING IMPACT TOGETHER