Christine set up CAL Consultancy to help clients create and leverage their brand strategy to drive innovation and growth. Over the years, she has worked with a variety of businesses from all types of industry sectors - startups, NGOs, government, academia and multinational corporations - to help define their purpose, develop their marketing and communications objectives, build their CSR strategy and find the right partners and solutions for growth.
Christine is a brand builder, expert in creative ideas, social impact and fresh technology solutions. She helps her clients identify and solve their challenges, connecting them to her wide network of trusted industry experts and visionaries. Whether it's a revamp of an existing identity or a more comprehensive strategic brand and business growth exercise, her consultancy’s goal is to help clients build companies that stand for something and ultimately outpace the competition.
Christine is a brand builder, expert in creative ideas, social impact and fresh technology solutions. She helps her clients identify and solve their challenges, connecting them to her wide network of trusted industry experts and visionaries. Whether it's a revamp of an existing identity or a more comprehensive strategic brand and business growth exercise, her consultancy’s goal is to help clients build companies that stand for something and ultimately outpace the competition.
Services
CAL Consultancy is in the business of building and managing strong brands and long-term client relationships. Christine wants to help companies get to the next level by offering breakthrough solutions and ideas.
Clients
Christine has work with a wide range of incredible clients in a variety of sectors. Her relationships tend to be long term and ongoing, and she is always there when she is needed. Christine works closely with the key decision makers, and they know they can always count on her to bring her action mindset and the right people for the task at hand.
Here is a sampling of some of the clients she has worked on over the years: Temasek Trust, Temasek Management Services, the Human Capital Leadership Institute, Trusted Source, Jet8 and the Jet8 Foundation, TruCup, iRaceMedia, Shiseido, Accelerating Asia VC Fund and Arsenal Football Club.
Here is a sampling of some of the clients she has worked on over the years: Temasek Trust, Temasek Management Services, the Human Capital Leadership Institute, Trusted Source, Jet8 and the Jet8 Foundation, TruCup, iRaceMedia, Shiseido, Accelerating Asia VC Fund and Arsenal Football Club.
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Every client is unique. Every project is different. It's part of what makes consultancy so exciting; you never know what twists and turns a great project and an amazing client can take you on. The biggest advantage of hiring an outside consultant like me is gaining new perspectives along with professional expertise from a person you don't need to keep on staff full time. I am a professional - with unique talents and years of international experience in brand marketing, advertising, public relations, events management, entrepreneurship, advocacy and philanthropy. I have a passion for making other people more successful, and it just so happens that I am also very good at connecting the right people and organisations to optimise business success - ultimately creating impact together. |
